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Tell That To Bob Corker And Harold Ford

Posted on July 7, 2008 at 7:23 am

FiveThirtyEight accuses Tennessee air time of being bargain basement:

5. Virginia. Total mess. To reach Northern Virginia, you absolutely have to buy up Washington DC (only ABC has a subregional station in Virginia proper). But then you’re also paying to reach eyeballs in Maryland and in DC itself, which you have no interest in whatsoever. Washington DC is the most problematic market in the country in this sense, since Maryland and Virginia will rarely be competitive in the same election. Also, the panhandle area in Western Virginia gets its TV from Tennessee, but TV is so cheap there that that isn’t really a problem.

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