Touching The Voter

By Kleinheider Posted on May 2, 2008 at 7:30 am

It turns out that many staples of modern campaign machines are not effective in turning out the vote:

“Direct mail is expensive, and its capacity to mobilize voters is typically rather limited.” As for robocalls, the authors say they “might help you to stretch your resources in ways that allow you to contact the maximum number of people, but don’t expect to move them very much, if at all.”

What works? Door-to-door canvassing is by far the most effective form of getting voters to the polls. There is also some evidence that newspaper ads might be effective.

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