Where You From?

By Kleinheider Posted on April 25, 2008 at 5:44 pm

The folks from the email marketing firm Emma discuss briefly the email campaign of Barack Obama in Tennessee — specifically the myriad of names appearing in the “From” field of various different email messages:

Even though many of these names are brands in their own right, there may be an application for your own From Name strategy. Take a few minutes to make sure yours is making the strongest connection possible with your audience. Would changing the From Name better suit the message or grab the attention of the particular audience you’re aiming to reach? For example, your emails to stockholders might come from the CEO while your newsletter sticks with the standard company name in the From line.

Of course, on the other hand, there’s a real benefit to keeping a consistent From Name,* and it’s possible that some readers overlooked emails from the Obama campaign because they lacked instant name recognition. Why not divide up your audience and do a little experimenting? Put your trusty default to the challenge by mixing it up.

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